ready, set, #putaringcozyonit

Ring Cozy on Kickstarter Today is an exciting day. A day when I take a big leap of faith and launch Ring Cozy on one of my favorite websites, Kickstarter!

It's been months and months (okay, nearly one year) in the making and I feel nervous, anxious, scared but most of all, excited. Beyond announcing my new venture here on the the blog I haven't really made a big public push. I've been working on manufacturing and fulfillment details and now that those things are set, I'm ready to really put Ring Cozy out there!

In case you're new to the blog, or missed this post, Ring Cozy is an activewear accessory that I designed after realizing that I was damaging my engagement ring's band while working out at the gym. I love my ring and since I never wanted to be without it I had to find a way to keep it on while comfortably protecting it during my activities.

If you're not familiar with Kickstarter, it's a crowdfunding website that helps creative projects get funded by supporters in exchange for rewards (ie. being the first to receive the actual product they're helping to fund).  In my case, the Project is getting multiple sizes and colors for Ring Cozy's first-run production.  I chose to launch via Kickstarter for obvious reasons (manufacturing ain't cheap!) but mainly because as a supporter of past projects, I believe that the entrepreneurial and creative spirit of the website is amazing.

Since Kickstarter operates on an all-or-nothing system for raising funds from supporters - and the project's duration is only 22 days - I need help in getting the word out early to make this launch a success!

This is where and how you, my awesome readers and internet pals, can help: share the heck out of the project via your social media accounts and personal emails to your personal and professional contacts who might be interested in getting a Ring Cozy of their own. Any shares, likes, follows, and emails will be forever appreciated!

You can find Ring Cozy on Facebook, Twitter, and Instagram and use the campaign hashtag #putaringcozyonit

I really believe in Ring Cozy and the potential that it has to become an everyday activewear accessory for ring wearers who want to keep their rings on while enjoying their active lifestyles. Thanks for the support so far and many many many thanks for being with me for the journey ahead!

Cheers to making things happen!

PS  - a huge THANK YOU is due to Michelle Mizner of Field Work Media for the awesome video! She is one talented lady.

announcing: RING COZY

Ring Cozy | neoprene jewelry ring protectorRIng Cozy | neoprene jewelry ring protector RIng Cozy | neoprene jewelry ring protector

I never imagined that an engagement ring would do anything other than sit and look pretty on my finger but in fact, it has inspired me to create a brand new product. Introducing: Ring Cozy, a jewelry ring protector designed for people who want to keep their ring on while enjoying an active lifestyle.

The idea to protect my ring came after constantly worrying about damaging it while working out at the gym and fretting about taking it off for "safe keeping" elsewhere. I wanted a comfortable and easy way to cover my ring without interfering with whatever I was doing. It also needed it to be versatile enough to use in the water while swimming (you know how those fingers can shrink). Several prototypes and neoprene sheets later and here you have it, the Ring Cozy! I've designed two different styles for rings with or without raised stone settings and will have sizes for men and women. Because yes, men wear rings, too.

Ring Cozy | neoprene ring protector Ring Cozy | neoprene ring protector

I came to LA with 350 samples that I sewed at home and have been giving them to friends and strangers to try out in exchange for their feedback. Since I can't  reach through the computer screen and offer the same to you (really wish I could!), I invite you to take a quick survey. It's painless, I promise, and it will help me see whether or not people share my concern for protecting that special ring on their finger! Make sure you provide an email address at the end and check off "blog" + write "Anamu" so that I can send you something special if you make a purchase within a month after sales launch online. I wanna show you, my awesome readers, some extra love!

So, now you know what's been keeping me busy these days and hopefully for many more to come. This trip has been so insightful and encouraging that it makes finally sharing Ring Cozy with you that much more exciting. There is still much to do but the important thing is that it's happening! I'm going for it. Thank you for being a part of it via this blog!